Infected | AberrantAbsurdity

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The day many a junkie has been waiting for. The release of Scott Sigler’s Infected. This could be the time all of those new media content producers has been waiting for. A big release with a big publisher for a book that has technically been in the wild for quite some time. And you could read it/listen to it for free. What the publishers have failed to realize in the past is that the free content is actually a very good thing, because it builds up a fan base of people who will definitely buy the book and will tell thousands of people about it, building buzz, before it is ever published. Publishers should be extremely happy that writers are taking an active roll in their marketing, going far beyond just a typical book tour. The new media authors also get their fans involved with the story, either by using their name as a character or playing voicemails from the fans on the books podcast. Be sure to check Scott Sigler’s website for more amazing yet creepy stories.

Here are some pictures from my little trip to pick up a copy of Infected from a local book store.